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What are cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Are there different types of cookies?

Yes, there are different types of cookies. Cookies are divided into “first-party” and “third-party” cookies, and “session” and “persistent” cookies.

“First-party” and “third-party” cookies

Cookies can be set and controlled by the operator of a website such as OnTheMarket (known as a “first-party cookie”) or by a third-party such as Facebook, for example to display advertisements and social sharing features (known as a “third-party cookie”).

“Session cookies” and “persistent cookies”

“Session cookies” are stored in your computer or device’s memory during your browsing session and are automatically deleted from your computer when you leave a website. These cookies usually store a session ID, allowing you to move from page to page without having to log-in repeatedly.

“Persistent cookies” usually have an expiration date and will stay in your browser until they expire, or until you delete them. For example, we use persistent cookies to better understand usage patterns so that we can improve the website for our customers.

Use of cookies by OnTheMarket

We use necessary cookies to make our site work. We’d also like to set optional analytics cookies to help us improve it and evaluate the performance of our website. For this, we use data from Google’s Interest-based advertising with a Google Analytics tool. Such data includes such factors as age, gender and interests.

We use this same information in building remarketing lists to serve relevant digital advertising via the Google Display and Adwords Networks, and we use insights about our users to refine our campaign strategies. Further information of Google’s tracking can be found here

The tables below explain the cookies we use and why.

First-party cookies

OnTheMarket UseronthemarketThis cookie is used to authenticate and verify you, the user.
OnTheMarket Analyticsotm-trackingThis cookie is used to track page views across the site. This helps us evaluate and improve it’s performance.
Google Analytics_ga

These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Read Google’s overview of privacy and safeguarding data.

To opt out of being tracked by Google Analytics across all websites, visit

SumoLogicsumologic.logger.sessionEnsures a unique identifier for your session cookie

Third-party cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.
DoubleclickIDEThis cookie is used to deliver adverts more relevant to you and your interests. It is also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.
Facebook cookiesfr, presence, datr, c_user, act, sb, wd, xs, dpr, locale, spin

These cookies help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.

You can control how Facebook uses data to show you ads by using your ad preference settings in Facebook.

Read Facebook’s cookie policy here.


This cookie identifies unique user sessions anonymously to measure the effectiveness of campaigns.

Read Microsoft’s privacy and cookie policy here.

Other technologies


This cookie is used to share information that we collect from you, such as your email (in hashed form), with LiveRamp acting as joint controllers. OnTheMarket returns an online identification code (which contains pseudonymised data that won’t be used by LiveRamp to re-identify you) which we may store in our first-party cookie for our use in online, and cross-channel advertising and it may be shared with advertising companies to enable interest-based and targeted advertising. You may opt out of this here Opt Out.

Read LiveRamp’s privacy and cookie policy here.

How do I change my cookie settings?

You can change your cookie preferences at any time by clicking on the ‘My OnTheMarket’ option. You can then adjust the available sliders to ‘On’ or ‘Off’, then clicking ‘Save and close’. You may need to refresh your page for your settings to take effect.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

Other technologies linked to cookies

There are other technologies which can seem similar to cookies, but are not the same, including pixels and site tags. These pixels or tags can be used to retrieve information such as your device type or operating system, IP address, time of visit, etc. Please see our privacy policy for more detail on the types of information that may be collected. They are sometimes used to create or access cookies on your browser, but are not cookies themselves.